Comics & Cocktails #4 • Hellboy Beer

Rogue and Dark Horse are teaming up to produce a limited-edition Hellboy Beer!? Count me in!

I know, I know… This post is called “Comics & Cocktails,” but that’s just a catchy name — any time the worlds of adult beverages and comics overlap in any way, I think it’ll be fair game for here.

IMG_0887
So, Hellboy!

I saw the news on Comic Book Resources last night.

The beer marks Hellboy’s 21st birthday and will be called “Right Hand of Doom Red Ale,” a limited release from the Rogue brewery, which is located in Oregon.

I can’t wait to try this. I love their “Dead Guy Ale” and I’m a sucker for gimmicks, especially when it’s a comic book tie-in. I imagine the release will be similar to the way in which Ommegang Brewery put out its several “Game Of Thrones” tie-in beers. I’ve tasted a few of those and they’ve all been solid, and I imagine this will be just as good!

IMG_0886The beer will be available nationally through Rogue.com, as well as the Things From Another World Comics store in Portland.

Here’s what Hellboy creator Mike Mignola said in a press release announcing the beer:

“When Dark Horse Comics published the first Hellboy story 21 years ago, I never thought there’d be a Hellboy beer. But I really can’t imagine a better time for Rogue to introduce the Right Hand of Doom beer. If Hellboy was real, I guess he’d finally be able to buy me a beer.”

Pre-orders can be placed now on the Rogue site. The beer has an ABV of 6.8% and is 82 IBU.

•WHAT IS IBU?•
Most beer-drinkin’ people know what their beer’s ABV percentage means as well as some of the other jargon on the label, like style of beer and whatnot. However, IBU is something I bet most folks might just skim right over when drinking craft brew.

IBU stands for “International Bittering Units,” which is a scale of sorts for the bitterness in all different types of beers.

Here’s a pretty detailed answer — (Link)

And here’s a chart of beer IBUs — (Link)

From Wikipedia:

IBU can not be determined by perceived bitterness. For example, the bittering effect of hops is less noticeable in beers with a high quantity of malt, so a higher bitterness is needed in heavier beers to balance the flavor and achieve the same perceived bitterness as compared to a lighter beer.

For example, an Imperial Stout may have an IBU of 50, but will taste less bitter than an English Bitter with an IBU of 30, because the latter beer uses much less malt than the former. After around 100 IBU, hop utilization is so poor that the number ceases to be meaningful in regard to taste, although continued hop additions will increase bitterness.

Light lagers without much bitterness will generally have 8-20 IBU, while an India Pale Ale may have 60-100 IBU or more.

•OTHER PRESS RELEASE QUOTES•
“Hellboy has appeared in graphic novels and comic books, prose novels, two animated features, two live action films, toy lines and all manner of merchandise,” Mike Richardson, President of Dark Horse, added in a statement. “Rogue Ales approached us with the idea of creating a heavy-handed, supernatural red ale and we loved the idea of two independent, Portland based companies coming together to create something new that would be both fun for fans and worthy of the Mike Mignola’s creative legacy.”

“This beer is dedicated to the B.P.R.D,” Brett Joyce, President of Rogue Ales, said in the announcement. “Right Hand of Doom is brewed with all the same passion and intensity that Mike Mignola and Dark Horse have brought to Hellboy for the past 21 years.”

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Filed under BEER, BRANDS, COMIC BOOKS, COMICS AND COCKTAILS

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